If you've not heard about them already, an Anti-Haul is the opposite of a haul, where you talk about products you're not going to buy and why. The original creator of the idea is Kimberley Clarke and in the last six months or so I've seen them popping up all over YouTube and on blogs. It's essentially a response to the unrelenting avalanche of new releases that brands throw at us, and I think it’s an awesome concept. It’s really important to examine our buying habits and really start to think about what we consume and why, and I know anti-hauls have definitely encouraged me to do that even more.
There’s nothing at all wrong with buying products that maybe we don’t necessarily need, but that we want because they’re fun and we’re going to enjoy them. But I’ve written about blogging and consumerism before and how the online beauty community is a very enabling place that normalises the idea of constant shopping and hauling. So I love the idea of talking about things we’re not going to buy instead of always talking about what we are going to buy, or have already bought, because it’s really refreshing to see a bit of push back and some critical thinking.
Honestly, I just think at this point some brands must be running out of ideas. I find myself less and less interested in new releases these days, partly because I've changed and partly because so many of them are kind of shit. I know what I like and what I don't and I'm nowhere near as sucked into the hype as I used to be, so it's become pretty easy for me to browse the New section of Sephora and not add anything to my wishlist. I don't mean for this post to come across as rude, and if you own any love any of these products then don't let my opinion affect that, I just know that none of these products would work for me and that I would never use them, so I won't be buying them.
I've said before that I'm not crazy about highlighters because I'm glowy enough as it is (read: oily), but I especially don't get the rainbow thing. If you love experimenting with bright shades and wear super colourful makeup all the time, then I can see why the Anastasia Aurora Glow Kit palette might appeal to you, but for the everyday person, who needs a green, blue or deep purple highlighter? I guess there is a market for this palette but it's got to be fairly small, right?
In terms of highlighter palettes generally, I know that I use so little product and most people only use one shade each day, so it's the same as a blush palette (which I don't buy because I know I won't use them) - it would just be impossible to ever get through one pan, let alone several of them, so for me I know it would be a waste of money.
Expensive sheet masks
Sheet masks have really taken off in the last couple of years. When they first reached the Western market they were all from affordable Korean brands who sold them for a few dollars a pop. Now, you can buy a pack of 8 Eve Lom masks for a cool $195 (CAD) or $227 (AUD), setting you back around $24-28 per mask. For that kind of money you're infinitely better off investing in a serum (or two!) from which you will get months of daily use. Plus I'm of the belief that daily maintenance is going to be better for your skin than an occasional intensive treatment anyway.
Metallic lip products
I think the first metallic lip products to be launched in recent years were the Too Faced Melted Metals. I remember thinking at the time, "what a completely irrelevant launch" and yet, lots more brands are still bringing them out.
I don't recall seeing any demand for them and I feel like they haven't been popular since the 90s. In fact, literally no one I know loves metallic lip products or actively seeks them out, so the fact that so many brands are launching them just baffles me. When I think about metallic lip products I instantly picture scratchy glitter being left behind on the lips and I hate that feeling.
I can understand some subtle shimmer to add dimension to a colour, or to give your lips a super shiny/glossy look, but I do not understand metallic lips. This launch from Maybelline has to be the ugliest line of lipsticks I've seen in a long time.
Of all the ones I've pictured the Becca glosses are probably the most wearable, but I certainly don't want a blue or purple reflect to my lips. One of the shades even reminds me of MAC's Club eyeshadow which is like a red-brown with a blue reflect - not exactly how I want my lips to look.
anything from jeffree star
I've seen people dance around it and try and stay pretty neutral, but I'll just say it how it is, Jeffree Star is a piece of shit. If I'm honest I haven't looked into all the drama particularly deeply because I'm just not very interested, but lots of stories have popped up here and there about him being a racist, misogynistic bully, and I don't have time for someone like that. If you want the full story there are videos on YouTube you could find with a couple of clicks. I haven't watched any of them personally, but I've heard enough to make up my mind and I'm not supporting someone like that.
Another thing I'm not going to buy is a lip palette. I know for a fact there's no way on earth I'd ever bother bringing a lip palette out with me for touch ups.
I mean, I guess they're good value for money considering how many shades you get, and the idea, particularly with the bottom row of the Anastasia one (top left), is that you can mix the colours to create exactly what you want, but unless you're a makeup artist I think any of these would be a total waste of money. At least I know they would be for me.
Okay part of this is just because I shudder at the thought of using bar soap on my face. None of these are actually marketed as soap, but I just think they're all super gimmicky and I can't imagine they actually work.
Are they supposed to remove makeup? Can you use them over your eyes? How the f do you store them without them getting all gross and mushy on the bottom? Isn't that a waste of product? Are they hygienic? So many questions! But not really cause I'm just gonna stick to my oils, balms and creams, thank you very much.
A perfume for your hair just sounds ludicrous to me. Unless you're using a matching perfume on your body and hair, the scents would compete with one another. But if you were using a matching set, surely your fragrance should have enough lasting power and be strong enough that your hair doesn't need it's own bottle too? For the prices brands are charging I can only imagine they're a watered down version of an eau de toilette as it is, so I doubt they've got any lasting power. The whole thing seems a bit pointless to me, and certainly more of a hassle than I could be bothered with in the mornings.